Under the concept of "Girl's Dream", Miki House's new brand "Chikosaku", which debuted in Japan in August 2022, debuted the world. At Harrods, a long -established department store in the UKSales started on Monday, October 3, 2022. Same department storeIn the main window on the children's clothing floor on the 4th floor, "Chikosaku" is decorating the display and Popup is being held. "Chikosaku" is currently only in Japan, but expectations for sales from all over the world have been gathering. The displays and Popup opportunities in Harrods are considered as the opportunity for the brand of "Chikosaku", which aims to develop around the world.
△ Floor main window (surface)
△ Floor main window (back side)
△ Popup space
Miki House has a directly managed store in 2013 for the Harrods, where luxury brands gather, and offers safe and secure products and services for the smiles of children and families from all over the world. 。
Currently, Miki House store has developed a gold label on the finest line that started in July 2022, including Miki House and Miki House Double B.
The newly born "Chikosaku" is currently in Japan14Although only stores are available and stores are on sale, we have already gathered for starting sales from countries around the world. So display at Harrods andThe opportunity for Popup is "Chiekosaku", which aims to expand the world.It is considered as an opportunity to communicate brands to the world.
[Chekosaku Main window & Popup theme]
Miki House's new brand "Chekosaku" is a brand that expresses the world drawn by the symbol, "Chieko".This time, we displayed the dream world of "I want to play on a soap bubble" drawn by Chieko.
◆ Window: Expressing the excitement that I felt when I was a child, and the feeling of being fun just by looking at it, the child's heart bounces from anywhere in a three -dimensional show. You can feel the world view of.
◆Popup: Along with the cute illustrations of Chieko, you can also display clothes and shoes, and you can also touch on the "quality" that Miki House values.
[Exhibition period]:October 3, 2022 (Monday) to October 31 (Monday) (planned)
[Exhibition location]: Harrods 4th floor children's clothes floor main display
[Chekosaku sales information]
Wednesday, August 10, 2022 ~:Sales are started at Miki House Main Store, Major Department Stores, and Miki House Official Site
October 3, 2022 (Monday) ~:Started sales in Harrods, UK
[Ciecosaku brand page]
Japanese
https://www.mikihouse.co.jp/pages/search-brand-chiecosaku
English
https://www.mikihouse.com/products/chiecosaku/
[Miki House Harrods store information]
Address: Harrods, 4th Floor, 87-135 Brompton Road, Knightsbridge, London, SW1X 7xl, United Kingdom
Sankoku Shoten Co., Ltd. (Miki House) President's Office Public Relations Department
TEL: 072-920-2111 (Miki House Headquarters) 10: 00-17: 00 (weekdays / weekends and holidays)
